"Domain Names... how they affect your search engine ranking"

by Earl B. Hall
http://www.powerpub.com  

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Search engine positioning is still a hot topic. Why? Because
it can generate very targeted traffic, with a little effort,
at almost zero costs.

As new people flock to the internet and search engines
constantly change the rules, how is a person to keep up? Here
is a new development that just might level the playing field
for you, if you got stuck with one of those short non-descript
domain names like xyz.com.

Many experts have been taking advantage of a change in Domain
Name regulations that allows up to 67 characters in domain names.
More than 3.4 million domain names, all limited to 26 characters,
have been registered since 1993. The rules have changed again!

Why are longer domain names important and how does this affect
me?

The reason you want keywords in the domain name is that many
of the major search engines often give better positioning to,
domains with keywords in them.

Don't like the domain names with a hyphen? Here's an
interesting discovery. The hyphen seems to act as a delimiter,
parsing each word separately and adding weight to your ranking.
Example: http://cook-book-cooking-books.com